On 22nd June 2017, Google announced the rollout of Google Posts for all the businesses that use Google My Business platform.
Google Posts will show up in both – Google Maps and Google Search Results. Here are examples of how Google Posts come up in search:
Example of how Google Posts will come up in Maps:
Google Posts will give the user ability to
- Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- Promote events and tell customers about upcoming happenings at your location.
- Showcase your top products and highlight new arrivals.
- Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
How to access Google Posts:
- Go to Google My Business
- Click on “Posts” on the left-side menu
You can also access it by clicking here
The screen will look-like this:
Google provides a user several options, while writing a post: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.” See the screen shot of that interface:
Google Posts first launched in January 2016 under the name “candidate cards,” but they were only available initially for political candidates to post content that would show up for relevant political search queries. A couple of months later, the feature was available for a very limited number of small businesses. It has slowly expanded since then until today’s full launch.